Transforming government and small business with technology that makes service more human.

Throughout her career, she has helped modernize public institutions, strengthen entrepreneurial ecosystems, and bring communities together around shared challenges and opportunities. From helping shape Boston’s Innovation District and early civic technology initiatives to advancing digital transformation and responsible AI adoption within the Commonwealth of Massachusetts, Sam’s work focuses on using technology to improve how government and small businesses serve people. A longtime advocate for working families, civic engagement, and the creative economy, she believes the future of public service lies in combining innovation with empathy to build systems that are not only smarter, but more human.

About Sam

Over 20 years of public service experience

  • Digital transformation project management to modernize Commonwealth of Massachusetts

    • Creative campaign for AI Assistant introduction to over 3,000 staff

    • Modernized communications channels for multiple agencies with segmented audiences

  • Economic Empowerment for the Massachusetts Treasury

    • Financial literacy and programs for Seniors, Students, Veterans, and Equal Pay for Women

  • Strategic Partnerships Executive and in IT at the Commonwealth

    • Co-Founded and managed Digital Services Team

    • Created partnerships with private tech firms - global and early-stage

  • Economic development with the City of Boston

    • Downtown Crossing during major development phase

    • Global Business Recruitment and Start Up Support in South Boston Waterfront revisioning

  • Boston Public High School teacher

“You know who could really do this? Sam Hammar.”

— Nigel Jacob